According to an EMC-sponsored IDC report, the amount of data amassed by consumers and businesses is expected to increase by 44 times in this decade. A lot of that information will be what many including EMC is called big data. Obviously, big data requires storage and other products and services that the company provides so it should come as no surprise that, in its recent blizzard of announcements, EMC targeted big data as one of its key markets. Let’s try to understand big data and what it means and then briefly illustrate how EMC is addressing the big data market through its recent acquisitions of Isilon and Greenplum.
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