President Obama unveiled a blueprint for a Consumer Privacy Bill of Rights. The initiative is long overdue, and has been received favorably, but protecting consumer privacy may take more than a framework of principles for companies to voluntarily follow.

In a statement from the White House, President Obama said, “American consumers can’t wait any longer for clear rules of the road that ensure their personal information is safe online,” adding, “For businesses to succeed online, consumers must feel secure. By following this blueprint, companies, consumer advocates and policymakers can help protect consumers and ensure the Internet remains a platform for innovation and economic growth.”