Mobile devices and the cloud have transformed the way business is conducted. HP introduced new tools today for business customers to leverage that transformation and work seamlessly with Salesforce and Good for Enterprise.

HP has a strong foothold with business customers buying both PCs and servers. As the market for traditional PCs has declined, HP has worked to expand its sphere of influence in software and services.

Salesforce, meanwhile, is one of the leading customer relationship management (CRM) platform vendors. The company’s name has become synonymous with cloud-based business tools, and HP believes that many of its customers rely on Salesforce to get things done.

And so HP developed a new app: HP Relate, a cloud-based tool that integrates with Salesforce and enables users to easily create documents, sales quotes, business proposals, marketing, and correspondence. HP believes that HP Relate will allow users to spend less time focusing on creating content, and more time engaging directly with the customer. HP Relate is available immediately from the Salesforce AppExchange marketplace.

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