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Microsoft continues to miss the point with Surface pricing

Microsoft got out the axe again, and cut the price of some Surface Pro models by $ 100. While the move may help boost the anemic sales of Microsoft’s tablets, it’s not significant enough to make a real impact—especially for business users.

It’s being framed as a sort of “back-to-school” promotion, following closely on the heels of a dramatic drop in the price of Surface RT tablets. Saving money is great, and $ 100 is $ 100, but the cost of Surface Pro models is still high compared with some competing devices, and the reduced price is unlikely to sway a purchasing decision.


The Surface Pro is a great tablet—but $ 100 off won’t really make a difference.

From a business perspective, many users could get by just fine on a Surface RT tablet, which costs about half of a comparable Surface Pro. Businesses that want a tablet that runs the full Windows 8 operating system can use something like the Dell Latitude 10, which starts at $ 500—$ 300 less than the discounted Surface Pro.

The Dell Latitude 10 has a less powerful processor, less RAM, and less storage capacity than the Surface Pro—so you get what you pay for to some extent. However, for less than the discounted cost of the 64GB Surface Pro, a business can buy a Dell Latitude 10 with 64GB of storage that also includes a removable battery, mobile broadband connectivity, biometric fingerprint scanning, and a smart card reader.

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PCWorld

Categories: General.

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