Oracle plans to integrate RightNow’s customer experience software into its existing software portfolio to not just improve customer satisfaction, but turn consumers into advocates for a company’s brand. In an hour-long web cast on Tuesday, Oracle executives explained how RightNow tools used by approximately 2,000 companies on their web sites, in contact centers and through social media, will supplement existing Oracle platforms for marketing, ecommerce, business intelligence, supply chain management and business use of social media.
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