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RIM Returning to Roots to Attempt Rebound

It was not a great day for RIM,or its new CEO Thorsten Heins. The quarterly earnings report was worse than expected, and drove another nail in the coffin of the iconic mobile platform company. But, big changes are coming as Heins makes some aggressive moves and tries to stage a comeback.

Revenue was down by $ 1 billion from the previous quarter, and RIM revealed it had sold only 500,000 of its BlackBerry PlayBook during this quarter. Contrast that with Apple’s most recent quarterly earnings report which claimed over 15 million iPads sold. To put that in perspective, RIM sold as many BlackBerry PlayBooks over an entire three-month period as Apple sold iPads by lunch time on the recent launch day of the third-generation model.





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