Hopefully your company will never be the victim of a massive data breach. If it is, though, and customer data is compromised, make sure you don’t follow Target’s lead when it comes to notifying customers. Target’s customer notification efforts are wrong on almost every level.

Customers are conditioned to not click on links in email messages. In the wake of a massive data breach like Target experienced, phishing scams often try to exploit the heightened awareness by sending out emails that look very legitimate.

Security experts warn users to specifically avoid such emails following a data breach, and remind users that a legitimate, reputable company would not send you an email and ask you to click on a link.

Apparently, Target did not get that memo.

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