Mark Zuckerberg unveiled a plan this week to make all of the Likes, check-ins, and photo tags on Facebook actually mean something with the launch of Graph Search. The service is in early beta, and is not yet widely available, but the concept has some valuable implications for businesses on Facebook.

Here are three ways that small and medium businesses can benefit from Facebook Graph Search:

1. Engagement

Facebook is already the online destination where users spend the most time. One report from May of 2012 suggests that users spend nearly 8 hours per month on average perusing Facebook—more than double the amount of time spent on the next closest rival. Facebook also has nearly a billion registered users, and boasts around 150 million unique visitors per month.

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