BlackBerry. Once upon a time the name was proud and the devices coveted. Oh, how far the mighty have fallen.
The remnants of what was once a dominant player in a smartphone business it essentially helped create are now being acquired by a private consortium for a fraction of what the company was worth just a couple of years ago. Let’s take a closer look at how BlackBerry managed to plummet so far, so quickly, and what can other businesses learn from BlackBerry’s mistakes.
IDGNSWhen I was a security consultant at EDS, the BlackBerry was a sign of prestige. Lots of people were issued a mobile phone, but only the elite were worthy of a BlackBerry.
Erik Caso, CEO of Younity, shared a similar story about his first BlackBerry. “My first Blackberry was a sign of importance—it meant, at least to those of us who got them, that our work was in the company critical path.”
To read this article in full or to leave a comment, please click here