Facebook is rolling out a revamped News Feed starting Thursday that changes the way users view shared content. If your business has a Facebook Page, here’s how the updated layout can help you engage users in new ways.

Facebook appears to be following in the footsteps (or stepping on the toes) of the popular Flipboard app. At a media event Thursday announcing the new News Feed, CEO Mark Zuckerberg likened the updated layout to a “personalized newspaper.” Facebook won’t have the broad diversity of content that Flipboard offers, but the way the new layout segregates content will make it more inviting.

Think about a newspaper for a minute. (They do still sell them at corner stores and gas stations, or you can ask your parents.) A newspaper is laid out in sections. The front page has the most important news, but there are sections devoted to sports, entertainment, politics, and other categories. That’s essentially what Facebook is trying to let users create.

The existing News Feed displays a mash-up of posts from friends alongside Facebook pages you’ve liked . Those posts include check-ins, photos, videos, and status updates in some arcane order determined by an algorithm. The updated News Feed, by contrast, separates  types of content, and lets users choose to view only photos, or only music, or only updates from businesses like yours—in other words, the pages they’ve liked.

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