Dell is continuing to reinvent itself as a storage OEM with a series of product announcements that leverage its acquisitions, move it up-market towards the lucrative enterprise space and create new opportunities in the burgeoning Microsoft SharePoint market. Although the company only ended its very successful reseller relationship with storage leader EMC two months ago, Dell grew its storage platform revenues – including its Equallogic and Compellent units – 15 percent year over year in 2011 and they now represent nearly 80 percent of its storage revenues and more than 90 percent of its storage profits. The company’s stated objective is to be the third largest storage vendor behind EMC and IBM in the next couple of years.
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