Lync 2013 has a variety of benefits that businesses can take advantage of to make internal and external communications more effective and efficient.

Lync, which comes bundled with Office 365 business subscriptions, is Microsoft’s server platform for unified communications. In a former life, it went by the longer, but more accurately descriptive name Office Communications Server. Lync ties real-time presence information with instant messaging, video conferencing, and voice communication, and it integrates with Exchange email and Microsoft Office applications.

Here are 5 reasons businesses can benefit from adopting Lync 2013:

1. HD video conferencing

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