According to HP, more than 50% of information within an organization is unconnected, undiscovered and unused, but it says it can help harness the power of 100% of this data to drive insight, foresight and action. HP is making a number of storage-related – Information Optimization – announcements, including the debut of what it calls ‘deduplication 2.0′, a market where it has had minimal participation but now expects to pose a significant challenge to the dominant vendor, EMC.
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