Before you can take steps to protect your privacy, you need to define just what the word means. And the second task can be more difficult given the spread of social-networking tools and Big Brother legislation such as CISPA.

Microsoft’s recently launched privacy-awareness campaign includes a survey ostensibly designed to help consumers determine their “privacy type,” based on how they use the Internet and how they perceive privacy concerns. The campaign is a subtle attack on its primary rival, Google, but it also enables Microsoft to ascertain the public’s thoughts on privacy and how people go about protecting theirs.

While the very concept of privacy is rapidly evolving, you can protect yours with a combination of discretion and knowing how to use available privacy-protection tools.

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Privacy? LOL

Privacy is in danger of being rendered quaint. Cameras note your presence at virtually every intersection and place of business. Your smartphone betrays your general location when it connects to the nearest cell tower. You disclose your exact location each time you use a debit or credit card. And unless you pay cash, your every purchase is recorded and tracked. The NSA eavesdrops on online communications, and the IRS recently asserted it has the legal authority to do the same.

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