Twitter announced that it is putting its MoPub acquisition to use by enabling Twitter marketers to promote and distribute mobile apps. There is a potential opportunity there, though, for attackers to exploit the system if users become conditioned to download apps from their Twitter feed without thinking.

At face value, the move seems a good one for companies that market through the social media platform. According to a blog post from Twitter, the MoPub Marketplace reaches over a billion unique devices and serves over 130 billion ads within Android and iOS apps every month. Now, MoPub Marketplace advertisers will be able to simultaneously market to 241 million active Twitter users.

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