It would be hard to call the recent VMworld anything but a rousing success. After all, 20,000 attendees descended on The Venetian and the vast majority would agree the trip was worth it. However the total experience wasn’t perfect, and as someone who’s attended, covered and occasionally exhibited at conferences for over 25 years, I think it’s time for VMware to stop running the whole show themselves and hire a professional trade show management company.
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