Google has asked businesses to refrain from jumping on the Google+ bandwagon just yet, and claims to be hard at work developing Google+ Business Profiles that address the unique aspects of a business on a social network as opposed to an individual. Early speculation seems to trip over itself swooning about the benefits and advantages of these not-yet existent Google+ Business Profiles, but I don’t share the enthusiasm.

For example, some of my PCWorld peers are of the opinion that Google+ Business Profiles will trump Facebook Pages as the preferred online destination for businesses with social network savvy. They list a variety of reasons for coming to this conclusion, but I find the logic faulty.